An eight-year-old boy hit by a four-wheel-drive outside a north Queensland school was reportedly fleeing a bully who threatened to kill him, his mother says.

Bohlevale State School student Blair Retallick is in Townsville Hospital’s intensive care unit after running in front of a school bus and into the path of an oncoming vehicle at Bushland Beach on Monday afternoon.

He suffered a fractured skull, bruised brain and lacerated liver, which doctors fear may rupture, the Townsville Bulletin newspaper reported.

His mother, Patricia, told the newspaper that, at the time he was run over, he had been "running for his life" from a bully who had threatened him on the school bus on his way home.

She said her son had been a constant target for bullies at the school.

''Witnesses said this other boy was screaming 'I'm going to kill you' and Blair was basically just running for his life,'' Mrs Retallick said.

''It's a case of, 'Why, why would this happen?' He's only eight years old and he minds his own business.''

The incident comes less than a week after Premier Anna Bligh announced the creation of the Queensland Schools Alliance Against Violence to tackle school bullying after a state government report found schools were not properly checking whether their anti-bullying programs worked and efforts to combat the problem were poorly co-ordinated.

The Rigby report, commissioned last year, said covert forms of bullying, such as deliberate exclusion and cyber bullying, were seen as the most damaging of all to the mental health of children.

The incident also follows the stabbing death of Brisbane school student Elliott Fletcher, allegedly at the hands of a 13-year-old schoolmate, although there has been no suggestion that bullying was involved in that case, which is currently before the courts.

The Retallick family told the Townsville Bulletin they complained to the school about the bullying on the morning of Blair’s accident, but were fobbed off.

They are now reportedly planning to move to New South Wales to remove him from the torment.

''The bullying has been getting progressively worse," Blair’s father Matthew Retallick said.

''It was going on for the majority of last year as well.

''The upsetting part is the issue was brought to the school yesterday morning before this happened. Patricia spoke about the issue and it was dismissed ... nothing was done about it and it ended up coming out this way.''

They told the newspaper they blamed the school and the Hermit Park Bus Service for their son’s injuries - not the driver of the four-wheel-drive.

''If the school had stopped the bullying there, it wouldn't have continued on the bus,'' Mr Retallick said.

''If the bus driver had sorted it out on the bus it wouldn't have spewed out the door of the bus and it wouldn't have happened.''

In a statement to the newspaper, Education Queensland's north Queensland region director Mike Ludwig said it was too early to speculate on the cause of the accident but counselling had been had offered to students and the Retallick family.